Yo, What’s Good With Pre-Rolls? Peeps Droppin’ Over $4 Billion on That Fire Weed!

Yo, what’s poppin’, fam? So, check it, U.S. folks been throwin’ down over $4.1 billion on them pre-rolled joints in the last year and a half! Can you believe that? When it comes to smokin’ that green, flower still sittin’ on the throne, whether you roll it yourself or cop them pre-rolls. It’s like, flower is the king, and ain’t nobody dethronin’ it anytime soon!

With the homies lookin’ for convenience and all, pre-rolled joints went from bein’ a little side hustle to a whole ass main event in the weed game. These things is blowin’ up and fast! A new study shows that from June 2023 to June 2024, pre-roll sales shot up by 11.89%. That’s some serious growth, y’all!

So, this whole research gig was put together by Custom Cones USA, a crew from Renton, Washington, who know a thing or two about packagin’ them pre-rolls, and Headset, who be breakin’ down the numbers in the cannabis game up in Seattle.

As homie Harrison Bard, co-founder of Custom Cones USA, said, “Quality keep gettin’ better, and prices keep droppin’.” And ain’t that the truth? Adam Coates from Decibel Cannabis Co. in Canada, who got that top-selling pre-roll brand, General Admission, said the surge in pre-rolls is all about folks wantin’ that instant satisfaction. “Convenience formats takin’ over,” he said. And for real, we seein’ that trend pop up in other smokeables too, like them all-in-one vapes.

Infused Pre-Rolls: The Real MVPs

Now let’s talk ‘bout infused pre-rolls. These bad boys been leadin’ the game in the U.S., holdin’ down an average 43.4% market share last year. And in the first half of 2024, they jumped to 44.4%. That’s tellin’ us somethin’—people want that high-quality experience!

According to the study, infused pre-roll sales racked up over $1.75 billion just in 2023 and the first half of 2024. They outshined them hybrid and single-strain pre-rolls, which brought in $1.64 billion. Adam Coates even mentioned how their distillate-infused pre-rolls took off after Canada clarified some rules that used to have folks confused about mixin’ strains. Now, them high-potency pre-rolls with the extra terps is what everybody after!

And then we got Jeeter’s CEO, Sebastian Solano, droppin’ knowledge. He said non-infused pre-rolls usually run the show in new markets, sittin’ at like 70%-90% sales. But once Jeeter rolls in, infused ones start climbin’ the charts, sometimes hittin’ 70% in certain places. You see the game changin’ right there!

Multipack Pre-Rolls: The New Wave

Now, let’s keep it movin’ to those multipack pre-rolls. They comin’ in packs of two or more joints, and folks love ’em because they’re affordable and easy to grab. It’s a win-win for both the manufacturers and consumers. They goin’ from a 27.7% market share in 2018 to nearly 50% as of June! That’s a big ol’ leap, y’all. And revenue for these multipacks jumped by 43% in just 18 months, from $89.1 million to $127.4 million!

Harrison Bard pointed out, “Joints used to be an add-on, but now folks specifically shoppin’ for pre-rolls.” And ain’t that the real? Peep this, while them 1-gram pre-rolls still the most popular, them smaller quarter-gram joints, a.k.a. “dog-walkers,” are gettin’ some love too!

Pre-Rolls: Openin’ Doors for New Smokers

So here’s the tea, pre-rolls sittin’ in the third spot for biggest sales, right behind flower and vape pens. They makin’ it way easier for newbies to jump in the cannabis game without havin’ to mess around with grindin’ and rollin’.

Jeeter’s Sebastian Solano said, “Breakin’ up flower and rollin’ a joint isn’t very approachable.” And that’s facts! True enthusiasts love seein’ their flower, but for the ones just tryin’ to vibe, pre-rolls are the way to go.

Quality Matters

Back in the day, pre-rolls got a bad rap ‘cause people was usin’ low-quality weed. But as things leveled up, consumers started wantin’ that freshness. Custom Cones USA even on the grind, bringin’ in humidors to keep that herb fresh. Bard’s sayin’ that humidors might soon be a staple in the homes of those who smoke regularly.

And they might start addin’ “best-by” dates on the pre-roll packs too, which is a smart move! Keeping track of freshness is key in a game that’s gettin’ more competitive every day.

Bottom Line

In conclusion, pre-rolls are takin’ over the cannabis market with mad demand for convenience, variety, and them premium infused options. With brands constantly workin’ on freshness and affordability, pre-rolls are sittin’ pretty as a top-selling segment. They makin’ cannabis accessible for both OGs and newcomers, who just tryna get their feet wet with some good vibes.